Unlock the power of Account-Based Experience (ABX) with a strategic framework designed to drive deeper engagement and higher-value deals. Learn actionable insights and best practices from expert Paola Piccinno to implement successful ABX programs.

Your B2B strategy is flawed. Discover why conventional customer-centric B2B strategies may be holding you back.

Discover why VCs should shift focus from "good ideas" to building ABM engines. Learn how ABM engines can drive sustainable growth and maximize ROI.

Unleash creativity in your B2B marketing campaigns! Discover how to keep the creative spark alive and engage clients like never before.

Unlock the power of storytelling in B2B to connect emotionally with your audience. Discover why storytelling is essential in B2B marketing today.

So, you're thinking global? Fantastic! But before you hit "translate" on your website, or you brief your marketing team to ‘localise’ the campaign from headquarter, let’s talk about cultural intelligence (CQ).

Discover how events can transform your ABM strategy. Learn to make events work for ABM by integrating them into your account strategy.

Discover how start-ups can leverage Account-Based Marketing (ABM) to penetrate enterprise markets effectively and affordably. Paola Piccinno shares a step-by-step guide to targeting high-value accounts, crafting personalised outreach, and maximising impact without a hefty budget.

Discover how Paola Piccinno, a seasoned marketing expert with a background at tech giants like Google and Microsoft, leverages her experience to empower startups and scale-ups. Learn how her strategic insights can drive growth and innovation for your business.