Strategic Marketing & ABM Speaker for Modern B2B Teams

My name is Paola Piccinno

With 20+ years of experience across the UK, EMEA, and APAC, Paola Piccinno delivers powerful keynotes and workshops on Account-Based Marketing, cross-cultural strategy, and the future of work.

A trusted mentor for Techstars Australia and a university lecturer, she translates complex ideas into clear, energising takeaways - tailored for start-ups, scaleups, and enterprise B2B teams navigating change and growth.

About Me

Why choose Paola for your next event?

Paola isn't just a speaker; she's a catalyst for change. She delivers impactful presentations that blend strategic insights with practical, actionable advice, leaving your audience inspired and equipped to achieve real-world results.

Engaging, energetic and action-oriented

Paola's presentations are dynamic, interactive, and designed to captivate your audience. She avoids jargon and focuses on delivering clear, concise takeaways that attendees can implement immediately.

Global perspective, local relevance

With extensive experience across the UK, EMEA, and APAC, Paola brings a unique global perspective to her presentations, tailoring her insights to resonate with diverse audiences and specific market contexts.

Expertise across the business spectrum

Whether your audience is comprised of start-up founders, SMB leaders, or enterprise marketing teams, Paola's expertise in B2B marketing strategy, ABM, cultural intelligence and the future of work will provide valuable and relevant insights.

Passionate empathic mentor and facilitator

As a Techstars mentor and university lecturer, Paola is deeply committed to sharing her knowledge and empowering others to succeed. Her empathetic and approachable style creates a welcoming environment for learning and growth.

Navigating the future of work

Paola understands the evolving landscape of fractional leadership and global market expansion, providing valuable guidance to businesses seeking to thrive in today's dynamic environment.

PAOLA'S SPEAKING TOPICS

Account-Based Marketing (ABM) Strategy

From defining your ICP and crafting personalised campaigns to measuring ROI and scaling your ABM program, Paola provides actionable insights and practical guidance for implementing ABM effectively.

B2B marketing strategy for startups and SMBs

Learn how to develop a comprehensive B2B marketing strategy that aligns with your business goals, leverages the right channels, and maximises your marketing ROI with limited resources.

Cross-cultural marketing & cultural intelligence

Navigate the complexities of global markets with confidence. Paola shares strategies for adapting your marketing messages to different cultural contexts and building cultural intelligence within your team.

Future of work

Thriving in the fractional economy: explore the evolving landscape of fractional leadership and learn how to leverage this model to access specialised expertise, scale your team efficiently, and gain a competitive edge.

ABOUT PAOLA

Paola Piccinno is a seasoned fractional CMO and marketing strategist with a specialisation in Account-Based Marketing (ABM) and strategic marketing for start-ups, SMBs, and global enterprises.

She has a proven track record of driving growth for companies across diverse cultural contexts, leveraging her cultural intelligence and data-driven approach to achieve measurable results.

Currently a Techstars mentor and post-graduate lecturer at the University of the Sunshine Coast and RMIT, Paola is passionate about sharing her expertise through engaging and authentic presentations.

Testimonials

TESTIMONIALS

It was an absolute pleasure to have Paola Piccinno speak at our recent ‘Marketing Insights to Elevate your Business’ event. Paola was friendly, engaging and brought a fantastic energy to the session. She delivered real value with her insights into account-based marketing (ABM), breaking down the concept in a way that was both accessible and inspiring. We’ve had great feedback from attendees who found the session incredibly worthwhile.

Monique Palumbo

City of Onkaparinga, Senior Economic Growth & Tourism Officer

SPEAKING EXPERIENCE & MEDIA

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BOOK PAOLA

Ready to inspire your audience with a dynamic and insightful presentation? Contact Paola today to discuss your event needs and explore how she can help you achieve your event goals.