ABM Isn’t Dead: It’s Just Evolving with AI

“ABM is dead.”

That’s what many say — but Paola Piccinno isn’t convinced.

And neither am I.

In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.

✅ What went wrong with ABM (and why most companies never really nailed it)

✅ How to rethink personalization in the age of automation

✅ Why real alignment with Sales is non-negotiable

✅ What AI can do (and can’t do) for account-based plays

✅ And what needs to change if ABM wants to stay relevant in 2025

This conversation was practical, honest, and refreshingly direct.