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A strategic framework to understand Account-Based Experience (ABX)
Unlock the power of Account-Based Experience (ABX) with a strategic framework designed to drive deeper engagement and higher-value deals. Learn actionable insights and best practices from expert Paola Piccinno to implement successful ABX programs.

Paola Piccinno
Jul 245 min read
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Your B2B strategy is flawed (if it's not centered on your customer)
Your B2B strategy is flawed. Discover why conventional customer-centric B2B strategies may be holding you back.

Paola Piccinno
Jul 83 min read
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VCs: stop betting on "good ideas". Instead, start building ABM engines
Discover why VCs should shift focus from "good ideas" to building ABM engines. Learn how ABM engines can drive sustainable growth and maximize ROI.

Paola Piccinno
Jun 32 min read
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Keep the creative spark in your B2B marketing campaigns
Unleash creativity in your B2B marketing campaigns! Discover how to keep the creative spark alive and engage clients like never before.

Paola Piccinno
Jun 33 min read
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The power of storytelling in B2B: connecting with your audience on an emotional level
Unlock the power of storytelling in B2B to connect emotionally with your audience. Discover why storytelling is essential in B2B marketing today.

Paola Piccinno
May 142 min read
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